FASHION FICTION is a synergy of my 14-year expertise in high-end retouching and the limitless potential of AI. I act as an AI Creative Director and lead artist, providing a full-service production cycle in a single point of contact.
I manage the entire end-to-end pipeline: Concept & Art Direction → Location creation → AI Model creation (styling, makeup, hair) → Real Product/Garment Integration → High-End Retouching & Color Grading → Final Digital-Ready Assets.

Value for your brand:
  • Precision Control: Directed generation and seamless integration of your physical products into digital worlds.
  • Cost-Efficiency: Reduce logistics and production costs by up to 75% while maintaining premium quality.
  • Agility: Content production is 3–5x faster than traditional photo shoots.
  • Scalability: Consistent serial content (lookbooks, campaigns) + adaptation for all formats - from desktop banners to mobile-first social media.

Portfolio: Instagram | Обучение (РУС): Telegram | Contact: popovaretoucher@gmail.com
Fictional campaign for Sandro
Concept development + models creation + model styling (makeup and hairstyle) + AI image creation with real clothing integration + post-production (retouching, color correction)
Fictional editorial for Giorgio Armani couture
Concept development + model creation + model styling (makeup and hairstyle) + AI image creation with real clothing integration + post-production (retouching, color correction)
Fictional look book for Maison Margiela
Concept development + AI image creation with real clothing integration + post-production (retouching, color correction)
Fictional advertising campaign for LOEWE perfumes
Concept development + AI image creation with real product integration + post-production (retouching, color correction)
Fictional editorial for Dsquared2
Concept development + model creation + model styling (makeup and hairstyle) + AI image creation with real clothing integration + post-production (retouching, color correction)
Fictional editorial for Dior
Concept development + model creation + model styling (makeup and hairstyle) + AI image creation with real clothing integration + post-production (retouching, color correction)
Fictional editorial for Ann Demeulemeester
Concept development + model creation + model styling (makeup and hairstyle) + AI image creation with real clothing integration + post-production (retouching, color correction)
Fictional look book for The Sleeper
Concept development + model creation + model styling (makeup and hairstyle) + AI image creation with real clothing integration + post-production (retouching, color correction)
Fictional look book for Moschino
Concept development + model creation + model styling (makeup and hairstyle) + AI image creation with real clothing integration + post-production (retouching, color correction)
Fictional editorial for Acne Studios
Concept development + models creation + model styling (makeup and hairstyle) + AI image creation with real clothing integration + post-production (retouching, color correction)
Still life images for Gisou
Concept development + AI image creation with real product integration + post-production (retouching, color correction)
Fictional campaign for Rick Owens
Concept development + model creation + model styling (makeup and hairstyle) + AI image creation with real clothing integration + post-production (retouching, color correction)